http://www.viddler.com/explore/amiranzur/videos/44/

Lessons in brand from Bollywood star Sophie Choudry..

Sophie sold over 1.5 million copies of her first album and in this interview she talks about how the world of music and entertainment is changing due to the internet. She is ultimately an “entrepreneur” figuring out ways to monetize her art. She is the first Bollywood artist to be signed by YouTube for an official channel and her YouTube channel has had over 1.5 million hits.